Category: Search Engine Marketing
The two terms are used synonymously with each other, but mean the same thing. Pay per click advertising (or search engine marketing) is a critical strategy for any business. Search engine optimization can get your website into the top of the Google and Bing search results, but it is very unlikely that it will get you in the top rankings for every keyword you want your website to appear. Even large organizations with an in-house search engine optimization team still need to use online advertising to help them to reach their marketing goals. In fact, with recent changes in the way ads and content are being delivered by the search engines the majority of the top positions in the search results pages are now paid ads. This makes it even more important for your site to be engaged in online advertising...you may not even be found without it!
Recently, we have taken our online marketing expertise one step further and are now Google certified. Click the logo to verify:
Having been in the world of online marketing since 2005, we've seen a lot of changes in the world of search, as well as paid advertising. Currently, we manage online advertising accounts for several large and well known Manitoba companies. We're currently managing advertising and lead generation campaigns on: